Privacy Policy

Effective Date: [September 12, 2023]

This Privacy Policy outlines how your personal information is gathered, employed, and shared when you access or make purchases from www.FashionImageTrend.com (the “Site”).

Personal Information We Collect

When you visit the Site, certain information about your device is automatically collected, such as details about your web browser, IP address, time zone, and some of the cookies placed on your device. As you navigate the Site, we gather information regarding the specific web pages or products you view, as well as the websites or search terms that referred you to the Site. This automatically-collected data is referred to as "Device Information."

We employ the following technologies to collect Device Information:

• Cookies: These are data files positioned on your device or computer, often containing an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
• Log Files: These files track activities occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: These electronic files are used to record information about your browsing activities on the Site.

Additionally, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

In this Privacy Policy, when we mention "Personal Information," we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We utilize the Order Information we collect primarily to fulfill orders placed through the Site, which includes processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Furthermore, we use this Order Information to:

• Communicate with you.
• Assess our orders for potential risk or fraud.
• Provide you with information or advertising about our products or services when in accordance with your stated preferences.

The Device Information we collect assists us in screening for potential risk and fraud (particularly, your IP address) and, more broadly, in enhancing and optimizing our Site. This includes generating analytics about how our customers browse and interact with the Site, as well as evaluating the effectiveness of our marketing and advertising campaigns.

Sharing Your Personal Information

We may share your Personal Information with third parties to aid us in using your Personal Information, as described above. For instance, we rely on Shopify to power our online store. You can find more information about how Shopify handles your Personal Information here. We also use Google Analytics to understand how our customers utilize the Site. Learn more about how Google uses your Personal Information here. You can opt out of Google Analytics here.

Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or to safeguard our rights.

Behavioral Advertising

As previously described, we employ your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For additional details on how targeted advertising functions, visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising through the following links:

• Facebook
• Google
• Bing

Moreover, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

Do Not Track

Please note that we do not change our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we have about you and to request corrections, updates, or deletions of your personal information. To exercise this right, please contact us using the contact information below.

Additionally, if you are a European resident, please be aware that we process your information to fulfill contracts we may have with you (e.g., if you place an order through the Site) or for our legitimate business interests as listed above. Also, note that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We maintain your Order Information for our records when you place an order through the Site unless you request the deletion of this information.

Changes

We may update this privacy policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

If you seek further information about our privacy practices, have questions, or wish to file a complaint, please contact us via email at info@fashionimagetrend.com or by mail at the following address:

FASHION IMAGE TREND Re: Privacy Compliance Officer 11200 Broadway St, #920 Pearland, TX 77584, United States